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The content on this page has been edited following a polite request from a leading glucose (and artificial sweetener) based energy drink manufacturer.
The old page version contained mentions of their glucose energy drink, these mentions have now been removed. We apologise to any page visitors that are inconvenienced by this. Our brand is built on transparency and we wish to communicate with our visitors why you’re seeing a change.
Please be advised that we have no affiliation to, or endorsement from any other brand.
Enerzade is proud of its identity as a small company that listens to their customers and addresses their demand for a sparkling glucose energy drink that gives you an energy boost without using artificial sweeteners.
We are the only company in the UK & Ireland offering such a product. We’re not trying bamboozle potential consumers by masquerading as another brand and quite frankly, we’d be offended if you were to mistake our brand or products for anyone else!
If you’d like to purchase Enerzade to enjoy the delicious taste of pure glucose without any artificial aftertaste please visit our shop and taste the difference for yourself today.
This is the product that existed before the 2018 sugar levy. This old version did not contain artificial sweeteners, anything manufactured after this date in the UK and Ireland now contains artificial sweeteners.
The company changed their recipe just before the UK’s 2018 sugar levy was implemented. The sugar levy is a tax on soft drinks containing more than 5g of sugar per 100ml.
L******e changed their recipe by replacing some of the glucose syrup in their drinks with artificial sweeteners instead. The new recipe falls under the sugar tax threshold; they do not have to pay the sugar tax.
The company wanted to offer a portfolio of products that contained less sugar so people could still enjoy their drinks while also consuming less calories.
Many people still enjoy the recipe and have not noticed much change. For others the taste change is so noticeable that they no longer enjoy the product.
One explanation for this could be the use of artificial sweeteners instead of the naturally sweet glucose syrup that was used previously in their recipes.
Glucose syrup is perceived as ‘sweet’ because it binds to taste buds on our tongue that process the ‘sweet’ taste.
Artificial sweeteners are designed to bind to these same receptors, unfortunately for some people these chemicals also bind to other receptors in the tongue we perceive as ‘bitter’.
They often bind to these bitter receptors for quite a long time compared to the sweet receptors; which is why the unpleasant aftertaste lingers for longer on your tongue compared to the initial sweetness.
The new recipe contains around 50% less sugar than the old recipe, as of 2023 a bottle of original flavour contains 4.5g of sugar per 100ml.
The old recipe L******** contained 8.7g of sugar per 100ml.
The difference has not simply been a reduction in the total amount of sugar but also the addition of artificial sweeteners to the new recipe to ‘make up the difference’ in sweetness. So if you’re asking yourself “has l******e changed taste?” you’re not crazy! It has indeed changed.
The ‘new recipe’ began appearing on shelves in April 2017 and you can no longer buy the old version anywhere in the UK or Ireland. The last ‘use by date’ of the old formula manufactured in the UK was March 2018 so even if you managed to find some of that batch.. we wouldn’t recommend consuming it!
L******e is an iconic British brand with a fleet of different products that address a whole spectrum of different consumer needs. We have no affiliation to their brand.
Todd’s Enerzade addresses a single consumer demand – we offer a delicious sparkling glucose energy drink that gives you a boost without using artificial sweeteners.
If you’d like to purchase a pack of Todd’s Enerzade to enjoy the pure taste of glucose without any artificial aftertaste check out our shop now.
There remains a small range of full sugar soft drinks available for those that do not wish to consume artificial sweeteners. This range is shrinking all the time unfortunately, with Pepsi being the most recent to introduce artificial sweeteners to their product.
If you enjoy the specific, full-bodied taste of glucose then you’re in the right place – Enerzade is the only energy drink on the market that is made with glucose syrup without incorporating artificial sweeteners.
There are a number of distinct differences between Enerzade and any competing products currently on the market.
All other glucose energy drinks (that we have found as of May 2023) contain artificial sweeteners, Enerzade does not and never will.
For comparison purposes: Old L******e contained 8.7g of sugar per 100ml. Enerzade contains 12.0g of sugar per 100ml.